Bruce Maidment demonstrating professional outdoor exercise equipment in a park in Zürich

Personal Trainer & Fitness Coach in Zürich

Bruce Maidment

​As a personal trainer my focus is always on my client, their safety, their enjoyment and their training goals.


As a person, knowing that I am helping others to feel more comfortable and confident in who they are is a source of humble pride.

We are all on a health and fitness journey and I invite you to share yours with me, to work together to keep you on track, perhaps redirect your path to get you back on track or re-write your journey to better suit your current situation.

Want to know more about my training background and what to expect in and out of training sessions? See my story and my approach to personal training below.

Prefer to talk? Sure, just drop me a text/WhatsApp message with your name to +41 77529 6264 and I'll reply to set up a call.



All aspects of your training are customisable, as a new client our first step together is a client consultation in person or, where needed, via video call to get to know one another and to map out your expectations from your training sessions.

No training session is ever the same however there are certain standards you can expect throughout your personal training journey with me. 

Our Relationship

  • What we discuss together is confidential to you, this way we can work together openly and freely to make sure everything that matters is taken into account when I plan and manage our sessions together


  • I am available for you. Training doesn't finish once the session is over and I actively encourage you to reach out to me regularly to keep me updated with how you're getting on and to help with any follow-up questions or advice you may need.


  • Life happens and sometimes we need to change things to accommodate it. This is understandable and if we need to make changes to schedules and session plans we can, as long as we both agree to provide a fair amount of notice.


  • A regular and effective training schedule is critical for sustainable improvements to your health and fitness and knowing that you have a trainer that you can depend on is critical. 

Injury Prevention

  • Rule 101, if you are injured you can't train. Making sure you execute your exercises with precision and at a pace that matches your ability is fundamental and is the foundation for your program plan.


Born in an English countryside village my fitness journey wasn't exactly conventional, more a matter of necessity. My father was an ex-dairy farmer turned grounds keeper which for me meant no time to chill, instead gloves and boots on and off out to help with the heavy lifting. Add to this a village bus to the nearest town ran only once every hour, my bicycle was my best friend. 

This active lifestyle stayed with me and as soon as I was old enough, 16 years old, I had my first gym membership and was all set for that bodybuilder magazine cover physique. To cut a long story short, I made many mistakes in my early attempts to 'train like a pro', see some of my favourites here and whilst I don't regret making these mistakes, I learnt a lot, it would be great to go back in time and share what I now  know with my younger self.

After these early mistakes I began to professionalise my fitness knowledge and ability. At University, the bicycle was replaced with a 6 man row boat to later return as my main mode of transport as a management consultant in London and Zurich; I still firmly believe that a 30km daily commute by bicycle wins over a packed tube train. I later joined a historic London cycle club and participated in many cycle circuit races, road races and, "for fun", rode some of the Tour de France and Flanders routes.

Fast forward to the year 2021:

  • Personal Training and Sports Conditioning Coach: Level 3 Diploma

  • Founder and Owner of TRIBES by MaidmentFitness


It has now been 3 years since I left my career as a management consultant and I couldn't be happier, no longer is working in fitness something I do alongside my job, it is my job. Going out every day to share what I have learnt and simply deliver sessions that make my clients feel happier, fitter and more confident is so rewarding.

My focus on the client relationship is what sets me apart. It's not about me, looking like me or being like me, it is about you, how you feel and what I can share with you and do to support you to reach your fitness goals is all that matters.


Outdoors, At Home or In-Studio

Training Outdoors

With a trailer equipped with fitness equipment to cater for a whole range of training needs we can find a convenient location in the city of Zurich for our session. All you need to bring is suitable clothing, a bottle of water and a sweat towel, I shall have everything else.

At Home

If you prefer the comfort and privacy of training at home that's completely fine, we can focus upon bodyweight exercises using minimal additional equipment to build a plan perfect for your training needs.

In-Studio - Studio14 Zurich

In the heart of Zurich City, opposite Jelmoli, I have access to a fully equipped personal training studio. With a maximum of three clients at any time we can work through a training plan in a fitness center without distraction.


Consultation: 50.00CHF

Outdoor Training:

Single Session:     120.00CHF

x10 Sessions:         110.00CHF

x20 Sessions:        105.00CHF

At Home/In-Studio Training:

Single Session:     150.00CHF

x10 Sessions:         140.00CHF

x20 Sessions:        135.00CHF

*All personal training session pricing includes the option of a digital version of your workout plan.